We’re totally smitten by the Bonanza | Satrangi ‘Colors of Eid’ tvc. Bonanza has clearly gone back to the roots of the culture associated with Eid in Pakistan. It is a full-of-colors, full-of-celebrations commercial with the classic song ‘Aaj Rang hai,’ sung by none other than the melodious Hadiqa Kiani, who also looks effortlessly beautiful in the music-video/tvc.
From Hania Amir’s dress to the henna designs on both the women’s hands, to their traditional jewelry, everything about the tvc is just beautiful. And it doesn’t stop there, the collection Bonanza has launched is equally amazing. The colors, embroideries, patterns and prints are all perfect for an Eid coming up in Summer.
Bonanza|Satrangi describes its concept for the TVC as: “We wanted to stay true to our roots. The TVC is beautiful and puts a smile on your face which is exactly how we want our consumers to feel when they wear our brand. Simplicity has its own grandeur and we want our customers to experience that even before they put our clothes on. It depicts our vision for the brand through Abdullah Haris’s lens. We want people to know that you don’t always need to reach high in order to achieve things. Some things are right there within your grasp; they’re all around you, you just need to open your eyes and see the beauty.