Success Story: Meesha Shafi

Meesha Shafi needs no introduction. The multi-talented star has made her mark nationally and internationally in every form of art she has depicted her skills in. Her most recent work is a single for Cornetto Pop Rock 2 ‘Yaar Mere‘ which received much love from fans.

XOXO interviewed Meesha Shafi regarding her experience with Cornetto Pop Rock 2. Read on below to find out about her music, her future plans and much more!

From Meesha Shafi’s photoshoot for Cornetto Pop Rock 2

What inspired you to pursue a career in music? 

It was my calling I guess. I’m told I have been singing since before I could talk. I remember many countless hours even as a child, belting out tunes in my room, imagining myself on stage performing. It was always meant to be! 

What message does your music give?

The only message worth giving is, enjoy yourself, be happy, spread peace and love. Life is too valuable to waste on negativity.

Who are your favorite Pop and Rock artists? Both locally and internationally.

Vital signs, Ali Azmat, Noorie, Atif Aslam, Justin Timberlake, Mariah Carey, Michael Jackson, David Bowie.. to name a few.

Why do you think youth relates more to Pop and Rock genre?

There is no easy way to figure out why a certain demographic is drawn to a certain genre. Music makes for a very personal experience and formulas can rarely be applied to guarantee a song’s popularity. Pop is short for popular anyway, so as a genre I think it’s safe to say it’s a rather user friendly listening experience. Rock can actually be quite complex and intricate and so not all types of rock appeal to everyone. But softer, upbeat versions of the genre seem to resonate well with the masses.

What is your opinion on the current music scenario in Pakistan?

Even though our music industry has a long way to go, it’s important to remember that we’ve come a long way and by now, the music scene has been redefined to quite an extent. There’s very healthy competition, numerous brands are supporting the musicians’ cause and promotion and marketing is becoming much more user friendly because of the internet and various digital platforms. So good days are certainly here, and better to come I’m sure!

As an artist, how would you describe the importance of initiatives like Cornetto Pop Rock?

Initiatives such as these are very motivational and encouraging for the entire music industry. Not just the featured artists but aspiring artists and musicians too.  With this sort of brand support and facilitation, a vacuum has been filled which was due to the absence of music channels/record labels etc. 

Talking about ‘Yaar Mere,’ what is the concept behind the song’s music video?

As Asad-Ul-Haq describes it, ‘Yaar Mere’ is a song about longing for a lost love, whatever the reasons may be. That is very much the emotional theme of the song. And I’m happy to say Shiny Toy Guns did an amazing job translating that into a visual experience. 

What are your future plans?

My future plans are full of BIG dreams! A lot of them have come true and for that I am truly grateful and very blessed. Ek do reh gayee hain (a couple of them have been left), I believe with all my heart that I will see them manifest in the near future.

Is there anyone you would like to collaborate with in future?

Ooooh I would love to collaborate with Ali Azmat. He’s a dear friend but I still can’t get over his rockstar-ness (is that even a word? Lol) and have been a huge fan of his for as long as I can remember. Having said that, I wouldn’t mind collaborating with a female artist either. I believe that’s rarely been done if at all. Knowing our vocal textures, tone and range, QB would be an interesting choice. Ironically enough, as we all know, they both did a great song this time on CPR2. Noori is another band with which a collaboration would be great.

From Meesha Shafi’s photoshoot for Cornetto Pop Rock 2

From Meesha Shafi’s photoshoot for Cornetto Pop Rock 2

*Success Story is a series of XOXO where we cover the most inspiring and successful people, so keep an eye to stay inspired!

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